Bog paperback To Sell Is Human af Daniel H Pink

To Sell Is Human


Sprog: Dansk


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Format:epub.pdf.mobi.fb2.ibooks.txt.lit.doc.djvu
Publikationer: 4/2016
ISBN: 8483938883833
Sider: 204
Dimensioner: 2.5 mb
Læse Online:777
Hent bøger:1002

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Bog paperback To Sell Is Human af Daniel H Pink


Forlagets beskrivelse

Look out for Daniel Pink’s new book When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea entrepreneurs enticing funders to invest or parents and teachers cajoling children to study we spend our days trying to move others. Like it or not we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”) explains why extraverts don’t make the best salespeople and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way Pink describes the six successors to the elevator pitch the three rules for understanding another’s perspective the five frames that can make your message clearer and more persuasive and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work at school and at home.

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