Profiting From Services and Solutions af Valarie A. Zeithaml Stephen W. Brown

Profiting From Services and Solutions


Sprog: Dansk


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Format:epub.pdf.mobi.fb2.ibooks.txt.lit.doc.djvu
Publikationer: 10/2015
ISBN: 3485758493848
Sider: 209
Dimensioner: 4.1 mb
Læse Online:222
Hent bøger:1003

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Profiting From Services and Solutions af Valarie A. Zeithaml Stephen W. Brown


Forlagets beskrivelse

Designed for executives of companies that manufacture or sellproducts and students in an MBA program this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth reducedrevenue volatility greater differentiation from the competitionincreased share of customer budget and improved customersatisfaction loyalty and lock-in; but the authors visualize thetransition from products sold to services rendered and identifythe challenges that leaders will face during the transformation. Inside the authors provide a framework-the service infusioncontinuum-to describe the different types of servicesand solutions that a product-rich company can offer beyondwarranties call centers and websites that support customersin their use of products.

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