Bog paperback This Is Service Design Thinking af Jakob Schneider Marc Stickdorn

This Is Service Design Thinking


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Format:epub.pdf.mobi.fb2.ibooks.txt.lit.doc.djvu
Publikationer: 7/2016
ISBN: 1239584949493
Sider: 224
Dimensioner: 4.9 mb
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Bog paperback This Is Service Design Thinking af Jakob Schneider Marc Stickdorn


SAXO’s beskrivelse

“This Is Service Design Thinking” er en vejledning i at designe og markedsføre service for at skabe de bedst mulige kundeoplevelser. Service design thinking handler om at forbedre kundens oplevelser og at forbedre interaktionerne mellem serviceyderen og kunderne.
I vores konkurrencefyldte samfund er kundeservice ofte det afgørende for butikkers drift. Hvis to kaffebarer for eksempel ligger ved siden af hinanden og fører kaffe til samme pris så er det klart at kunden vælger baren med bedst service og atmosfære.
“This Is Service Design Thinking” er opdelt i tre: basics tools og cases. Basics handler om de fem basale principper ved design thinking tools indeholder en række værktøjer og metoder man kan anvende og cases består af autentiske og inspirerende eksempler fra 5 virksomheder.

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