Bog hardback Services Marketing: Integrating Customer Focus Across the Firm af Valarie A. Zeithaml

Services Marketing: Integrating Customer Focus Across the Firm (Irwin Marketing)


Sprog: Dansk


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Format:pdf.epub.lit.ibooks.mobi.mp3.ogg.txt.rtf.doc
Publikationer: 10/2016
ISBN: 384859502936434
Sider: 223
Dimensioner: 2.0 mb
Læse Online:1001
Hent bøger:1004

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Bog hardback Services Marketing: Integrating Customer Focus Across the Firm af Valarie A. Zeithaml


Forlagets beskrivelse

Services dominate the advanced economies of the world and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.

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