Bog hardback The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities af Marc Oliver Opresnik Nils Bickhoff Svend Hollensen

The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities


Sprog: Dansk


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Format:epub.pdf.mobi.fb2.ibooks.txt.lit.doc.djvu
Publikationer: 1/2017
ISBN: 3425885493990
Sider: 226
Dimensioner: 2.7 mb
Læse Online:111
Hent bøger:1004

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Bog hardback The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities af Marc Oliver Opresnik Nils Bickhoff Svend Hollensen


Forlagets beskrivelse

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials flyers catalogues sales calls and commercial e-mail. However selling and advertising are only one element of marketing. Today marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.

In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.

Having read this book:

You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena

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